Custom WordPress websites, WooCommerce stores, and site rebuilds for businesses that need more than a template. Working remotely with clients across the US, UK, UAE, and Australia. Built by a dedicated developer who's shipped 50+ WordPress projects, not an agency account manager reading from a script.

A WordPress developer builds, customizes, and maintains websites on the WordPress platform, the software behind roughly 40% of all websites on the internet. That covers a lot of ground: custom theme development, building WooCommerce stores, writing custom plugins, fixing security vulnerabilities, migrating sites between hosts, and optimizing page speed so Google (and your visitors) don't lose patience.
The catch is that "WordPress developer" covers a huge range of skill levels. Some people drag pre-built blocks around in Elementor and call it custom development. Others write clean, maintainable code from scratch, built specifically around your business goals instead of a generic template.
we fall firmly in the second category. Every project starts with a conversation about what your website actually needs to do for your business, not which theme looks nice in a demo.
of all websites on the internet run on WordPress, more than every other platform combined.
of WordPress security issues trace back to poorly coded plugins, not the platform itself.
are all you get. Most visitors abandon a slow-loading site before it even finishes rendering.
Figures based on current W3Techs and industry security research, not our own marketing claims.
In practice, the work splits into a few distinct disciplines people often lump together. A WordPress theme developer builds the look and structure of a site, the front-end templates controlling layout, typography, and how content displays. A WordPress plugin developer builds functionality, the features that make a site actually do things, like booking systems, membership gating, or integrations with tools you already use. A full-stack WordPress developer handles both, plus the server-side logic and database work tying it all together. Most projects need someone comfortable across all three, which is why hiring one person end-to-end is usually simpler than coordinating a theme specialist, a plugin specialist, and a project manager separately.
There's also a real difference between page-builder work and custom code, worth understanding before you hire anyone. Page builders like Elementor and Divi let you assemble a site visually, fast, but the resulting code tends to be heavier, slower, and harder to maintain as the site grows. Custom-coded WordPress, hand-written templates and functions, loads faster, breaks less often, and scales better, but takes more time and skill upfront. Neither approach is universally right. A five-page brochure site might be perfectly served by a page builder. A business asset meant to generate leads for years rarely is.
There's no single right answer, it depends on what you need.
Huge selection, wide price range, and the vetting responsibility falls almost entirely on you. Fine for small, clearly scoped tasks. Riskier for anything business-critical.
Pre-screened and higher quality on average, at a real premium in both price and process. Makes sense for complex, mission-critical builds.
A full team and formal process, useful for large, multi-part projects. You typically won't work with the same person throughout, and it costs accordingly.
You talk to and work with the actual person doing the build, start to finish. No middle layer, no account manager, and the relationship carries forward for future work.
we're obviously in the last category. If that's not the right fit for your project, the other three are legitimate options, and we'd rather tell you that honestly than pretend one size fits everyone.
If even two of these are true, we should talk.
Your site takes 6+ seconds to load and you know it's costing you visitors and rankings.
Every plugin update breaks something, and updating your own site feels like defusing a bomb.
Your site got hacked or flagged once, and you never fully trusted it again after.
It was built with a page builder years ago, and it shows the moment anyone looks closely.
Your WooCommerce store works, technically, but checkout abandonment is quietly bleeding you dry.
You've hired a cheap WordPress freelancer before, and you're still cleaning up the mess.
Whatever stage your WordPress site is at, there's a service that fits.
Built from scratch around your brand, not a modified ThemeForest template.
Product pages, checkout flows, and payment gateways built to actually convert.
Core Web Vitals, image optimization, and caching done right, not just a plugin toggle.
Hardened installs, and if you've already been hacked, a full clean-up and lockdown.
Moving hosts or platforms without losing your rankings, content, or your mind.
Ongoing updates, backups, and monitoring so you're never the one googling error messages.
Fully custom plugins built from scratch when an off-the-shelf option doesn't exist or comes with more bloat than benefit. Written to WordPress coding standards, not patched together from forum snippets.
Clean code, schema markup, and structure that gives Google no reason to ignore you.
Advanced Custom Fields setups so your team can manage complex content without touching code.
Payment gateways, CRMs, and other tools your business already runs on, connected properly.
WPML or Polylang configuration for businesses serving more than one language or region.
Custom blocks for the native WordPress editor when off-the-shelf blocks fall short.
Not every project is a full rebuild. Here's how people actually engage us.
📸 Image placeholder: theme customization / before-after screenshot
You have a theme you like, it just doesn't quite fit. We adjust, extend, or rebuild parts of an existing theme instead of starting from zero.
📸 Image placeholder: custom plugin or code screenshot
One specific piece of functionality your site is missing, built as a standalone plugin so it survives theme changes and updates.
📸 Image placeholder: speed test / performance score
Your site works, it's just slow. We diagnose what's actually causing it (usually not what you'd guess) and fix that specifically.
📸 Image placeholder: security scan / clean report
Hacked, flagged by Google, or just worried. We clean it up, harden it, and explain in plain language what happened.
📸 Image placeholder: migration / hosting dashboard
Moving hosts or platforms, planned specifically to protect your existing content, URLs, and rankings.
📸 Image placeholder: ongoing maintenance dashboard
A standing arrangement covering updates, backups, and monitoring, so nothing becomes an emergency in the first place.
Send us real photos for these six spots whenever you have them, screenshots of actual before/afters work best.

we've spent the last 5+ years building and rescuing WordPress sites for consultants, agencies, and small businesses across India, the US, UK, and UAE. Custom themes, WooCommerce builds, hacked-site cleanups, migrations that didn't lose a single ranking.
we started the way a lot of developers do, tinkering with a friend's blog, then a small business site, then realizing WordPress was where we wanted to specialize instead of spreading thin across every framework that came along. Since then it's been the one platform we've gone deep on: the ecosystem, the quirks, the security landscape, and the difference between a site that merely exists and one that actually earns its keep.
we don't take every project. We take the ones we know we can move the needle on, and we tell you honestly on the call if yours isn't one of them.
When you hire us, you get one dedicated developer, from the first call through launch and beyond, not a rotating cast of account managers. Most of our clients work with us entirely remotely and never need to meet in person.
Real screens from real WordPress builds, this is what "converting" actually looks like.

Tested across desktop, tablet, and mobile before launch, not after clients complain.

Clean, simple WP admin setup so updating content never needs a developer.

Analytics set up from day one, so we both know what's actually working.
From whiteboard sessions to clean, production-ready WordPress code.

If you get on the call and walk away without at least one concrete, useful thing you didn't know before about your WordPress site, your hosting, or your setup, we've failed to hold up our end. That's happened maybe twice in five years. We'd rather lose the sale than waste your 30 minutes.
Book Your 1:1 Discovery Call →Real feedback from real WordPress projects.
My WordPress site was hacked twice before I found Madhurjya. He cleaned it up, hardened it properly, and it hasn't had an issue since.
I was about to abandon WordPress entirely because of how slow my site was. Turned out it was bad plugins and worse hosting, not the platform.
Migrated my WooCommerce store to a new host with zero downtime and zero lost orders. I didn't think that was possible.
He rebuilt my ancient Divi site into clean custom code. Same content, completely different loading speed and feel.
No sales pressure on the call at all, just straight, useful feedback about my plugin setup before we even discussed working together.
He talked me out of a bigger WooCommerce rebuild than I needed. That honesty is exactly why I trusted him with the project.
Client names shortened for privacy. Verifiable profiles and recommendations:
We'd rather answer it now than have it stop you from booking.
Sometimes you don't need to. On the call we'll tell you honestly if this is a fix, not a full rebuild.
Neither do we, that's the whole point of a proper migration plan instead of a copy-paste job.
So have most of our clients. That's usually why they end up here. Read the testimonials above before you decide.
That's fine. Not every call ends in a full rebuild, sometimes it's a single plugin, a speed fix, or pointing you in the right direction.
You don't need to arrive with a spec. Describe the problem in your own words, figuring out the technical "how" is our job, not yours.
For scoping, yes. It's enough to understand your problem, tell you honestly if we can help, and outline next steps either way.
Talking to a few people before you decide? Good. Ask them these.
If the answer is north of 15, that's usually a sign of gluing plugins together instead of writing custom code.
A broad portfolio is easy to fake. Relevant, specific examples are harder to.
A vague "we keep things updated" is a red flag. You want a real answer about hardening, backups, and monitoring.
If there's no clear answer, you're on your own the moment the invoice is paid.
Anyone who can only say "we use a caching plugin" hasn't actually diagnosed a slow site before.
Cross-browser, cross-device, and broken-link checks should be a given, not an afterthought you have to ask for.
Some developers quietly lock you into their own proprietary theme or hosting. Get this in writing before you start.
we'd rather you ask us these questions on a call and walk away better informed, even if we don't end up working together, than book blind and find out the hard way.
Fill out the form, tell us about your WordPress project, and we'll be in touch to set up your 1:1 discovery call.
Book Your 1:1 Discovery Call →🔒 Your details are safe. No spam, ever.
Simple. Transparent. No surprises.
5 minutes to pick a slot. Tell us a bit about your WordPress site beforehand.
Complimentary30 minutes, one-on-one. We dig into what's actually broken and whether we can fix it.
ComplimentaryIf it's a fit, you get a custom proposal with scope, timeline, and pricing right after the call.
Complimentary4-8 weeks. Custom WordPress code. Training and maintenance options included at launch.
Based on scope⚠️ Limited availability: we only take on 3 WordPress projects per month to maintain quality. 2 slots remain for this month.
Not every "WordPress developer" builds the same way. Here's the honest difference.
Honestly, it depends on what you actually need. Here's how they differ.
Work well for smaller projects, tight budgets, or quick fixes. The trade-off is that everything rides on one person's availability, so ask about backup plans.
Make sense for business-critical builds with complex integrations. You get structure, process, and QA layers, and you pay a premium for them.
Fit ongoing, scaling needs, essentially an in-house hire without the overhead. Overkill if you just need one project done well.
Most of the people who book a call with us fall into the first category, a single, well-defined project that needs a specialist, not a team. If that's not you, we'll say so upfront.
Be honest with yourself. If you don't fit, we're not the right WordPress developer for you.

If you're looking for any of these, We're not your developer.
Real WordPress builds take 4-8 weeks. Quality requires time. No shortcuts.
If you're looking for the cheapest option, we're not your developer. ₹10,000 sites don't generate leads.
Every site is custom-built for your business. No pre-made templates.
If your site gets even 300 visitors a month and converts at half the rate it should because of speed, security scares, or a clunky checkout, that's real enquiries, and real revenue, quietly leaking away every single month you wait.
Most people we talk to tell us the same thing: they wish they'd booked this six months ago. The 5 minutes it takes to grab a slot today is the cheapest part of this whole process.
"The cost of a WordPress site that doesn't convert isn't what you paid for it. It's what it's still costing you every month after."
Somewhere in your market right now, another business is rebuilding their WordPress site, tightening their store, and getting found before you are. The businesses winning right now aren't smarter than you. They just moved first.
Booking a call doesn't commit you to anything. Waiting another quarter definitely does.
Book Your Call Today →
If you can answer all three, we'll spend the whole call on strategy instead of the basics.
Not "our site needs work." Something specific like "our checkout abandons at 70%."
Even a range. "Not sure yet" is fine, that's exactly what the call is for.
If 3+ people need to sign off before we start, be upfront about it on the call.
Transparency over guessing. These are the most common reasons a call doesn't turn into a project.
None of this is personal. It's just what makes a project work for both of us.
Everything you need to know before you book.
Clear terms before you book. No surprises after.
We reply within one business day. Most questions get an answer within hours, not days.
Monthly plans covering updates, monitoring, and support, so your site or app never quietly breaks after launch.
One dedicated developer, end to end. No account manager, no handoffs, no layers between you and the work.
Working with clients across US, UK, UAE, and Australia time zones.
A focused 1:1 call. No pressure. No sales script.
Just a direct conversation about whether we're a fit.
🚀 Book Your 1:1 Discovery Call →Questions? Email us at contact@madhurjya.com
Tell me a little about what you're building. I reply within one business day, no spam, no pressure.
Prefer email? Write to me directly and mention this site.