A Next.js developer builds React applications with server-side rendering and static generation built in. Pages render faster, crawl better, and feel instant. That's why roughly 60% of today's "React developer" job postings are really asking for Next.js, the framework has become the default way to ship production React.
The difference matters for two things most businesses can't afford to ignore. SEO, because Next.js sends real HTML to Google instead of an empty page that waits for JavaScript, and performance, because pages arrive pre-rendered rather than assembled in the browser. Users see a fast page; Google sees a real page.
we build custom Next.js applications end to end, and we also rescue React apps that are failing at exactly those two things. App Router or Pages Router, whichever fits the project, and we'll tell you why.
If even two of these are true, we should talk.
Your app takes seconds to show anything, because the entire page waits for JavaScript to run.
Google isn't indexing your content, because it's rendered client-side after the crawl.
Your Core Web Vitals are red, and PageSpeed blames render-blocking JavaScript.
You built a React single-page app that works, but it feels slow and nobody can find it.
You need a fast marketing site AND an authenticated web app, and don't want two codebases.
Your team keeps fighting the framework instead of shipping features.
Whatever stage your app is at, there's a service that fits.
Pages that render fast and crawl cleanly, using the rendering strategy that fits each route.
Metadata, structured data, and crawlable HTML that gives Google a real page to rank.
Full apps built on the App Router, from auth and data to deployment and monitoring.
Real LCP, CLS, and INP improvements, measured before and after, not guessed.
Migrating a client-rendered React app to Next.js without losing features or breaking URLs.
Fast, indexable storefronts and content sites that actually rank in search.
Server-side APIs, middleware, and third-party integrations handled in one codebase.
Ongoing updates, deploys, and monitoring so the app never quietly rots after launch.
If your React app is fast enough client-side but invisible in search, or the initial load has started to hurt, the fix is usually a migration, not a rewrite.
Client-rendered pages give Google an empty shell to crawl. Migrating to server-side rendering makes your content real HTML that search engines can actually read and rank.
Server-rendered pages paint faster on the first visit, which helps both Core Web Vitals and bounce rate. Your existing React components and logic carry over, so nothing gets rebuilt from scratch.
Migrations that change every URL quietly destroy years of SEO. We audit your routes, keep them stable or redirect them properly, and verify indexing before and after cutover.
Three situations where hiring a dedicated Shopify developer is the difference between a store that works and a store that grows.
Work on the enterprise tier that unlocks B2B features, Shopify Functions, Checkout Extensibility, and automations regular plans don't get. If your store is on Plus or you're outgrowing the standard plan, this is where we come in.
Customer-specific catalogs and pricing, volume discounts, tax-exempt buyers, and approved-buyer checkouts built on Shopify's native B2B tools rather than a pile of apps.
Moving from WooCommerce, Wix, Magento, or a custom platform without losing products, customer data, redirects, or rankings. Tested cutover, not a hope-and-pray switch.
we've spent the last 5+ years building websites and web apps for consultants, agencies, and small businesses across India, the US, UK, and UAE. React and Next.js applications, WordPress builds, and the performance and SEO work that sits underneath both.
we don't take every project. We take the ones we know we can move the needle on, and we tell you honestly on the call if yours isn't one of them.
Real screens from real React and Next.js builds.
Real server-side HTML output, so content shows up for users and crawlers alike, not a white page waiting for JS.
Real Core Web Vitals numbers before and after, not vague "it feels faster" claims.
Technical SEO set up properly from day one, so pages actually get crawled and ranked.
From mapping the architecture to a page that renders in milliseconds.
If you get on the call and walk away without at least one concrete, useful thing you didn't know before, about your app, your rendering, or your Core Web Vitals, we've failed to hold up our end. That's happened maybe twice in five years. We'd rather lose the sale than waste your 30 minutes.
Book Your 1:1 Discovery Call →Real feedback from real React and Next.js projects.
Our React app took seven seconds to first paint. He moved it to Next.js and now it's instant, and Google finally indexes every product page.
The technical SEO work surprised me. He explained why our pages weren't ranking, then fixed it in the code instead of sending a PDF of recommendations.
We needed a fast marketing site and a customer portal in one codebase. He built both on Next.js without cutting corners on either.
Client names shortened for privacy. Verifiable profiles and recommendations:
Honestly, it depends on whether the app needs to rank and how fast it needs to feel.
Server-side rendering and static generation built in, so pages are fast AND crawlable. Routing, metadata, and APIs handled by the framework. The default choice for anything that needs to rank or feel instant.
Excellent for complex client-side applications that live behind a login. But every page renders in the browser, which hurts initial load and search visibility unless you engineer around it separately.
we build on both, so we have no reason to push you one way. If your app lives behind a login and never needs to rank, plain React might genuinely be the right call. We'll tell you honestly on the call.
Building a client-side app that doesn't need server rendering? See React development. Want the app to actually rank? See the SEO consultant. Or head back to the web developer overview.
Not every "Next.js developer" builds the same way. Here's the honest difference.
Be honest with yourself. If you don't fit, we're not the right developer for you.
If you can answer all three, we'll spend the whole call on strategy instead of the basics.
Not "the app is slow." Something specific like "LCP is 6 seconds" or "only 40 pages are indexed."
Even a range. "Not sure yet" is fine, that's exactly what the call is for.
If 3+ people need to sign off before we start, be upfront about it on the call.
Everything you need to know before you book.
Clear terms before you book. No surprises after.
We reply within one business day. Most questions get an answer within hours, not days.
Monthly plans covering updates, monitoring, and support, so your site or app never quietly breaks after launch.
One dedicated developer, end to end. No account manager, no handoffs, no layers between you and the work.
Working with clients across US, UK, UAE, and Australia time zones.
A focused 1:1 call. No pressure. No sales script.
Just a direct conversation about whether we're a fit.
🚀 Book Your 1:1 Discovery Call →Questions? Email us at contact@madhurjya.com
