Detailed SEO case studies with real traffic numbers, ranking improvements, and strategy breakdowns. Each case study shows the before and after, the specific actions taken, and the measurable results.
Real Estate Website Speed and SEO
A real estate website was scoring 34 on PageSpeed Insights with a loading time over 6 seconds. Organic traffic was declining month over month. I implemented server-level caching with NGINX FastCGI Cache, converted all images to WebP with responsive srcset, cleaned up the database, extracted critical CSS inline, and deferred non-critical JavaScript.
Results: PageSpeed score improved from 34 to 94. Loading time dropped to 1.8 seconds. Organic traffic increased 40% in 3 months.
Local Business SEO Turnaround
A local service business was invisible in Google Maps and organic search for their target keywords. I optimized their Google Business Profile with accurate categories and attributes, built local citations across major directories, created location pages with localized content, implemented LocalBusiness schema markup, and set up a review generation system.
Results: Map Pack visibility for 12 target keywords. Organic leads increased 300% in 4 months.
E-Commerce Technical SEO
An e-commerce site had 8,000 products but only 200 were indexed by Google. Category pages were not ranking despite good products and competitive pricing. I optimized crawl budget allocation, fixed canonical tag issues, restructured faceted navigation to prevent parameter bloat, implemented proper pagination markup, and regenerated XML sitemaps with correct priorities.
Results: Indexed products increased from 200 to 7,200. Category page traffic increased 150%.
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